Science
Why does love feel like addiction?
When people say love is like a drug, they're closer to the truth than they realize. Brain scans of people who just fell in love show the same reward circuits lighting up as someone who just took cocaine.
Romantic love is not an emotion. It's a drive. It comes from the motor of the mind, the wanting part of the mind, the craving part of the mind.— Helen Fisher
The full breakdown — the context, the shift, and a question to sit with — opens in the Insights app.
The thinker
Biological Anthropologist of Love
Helen Fisher is a biological anthropologist and senior research fellow at the Kinsey Institute, known for her pioneering brain-scan studies on romantic love and attraction.
Based on The Brain in Love — Helen Fisher (TED Talk), summarised and reframed by Insights.
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