Philosophical
What if you're not the customer, but the raw material?
"If it's free, you're the product" has been around for years. But Zuboff says even that framing is too generous. You're not the product. You're something more like a mine. Your experience is the raw material being extracted.
We are the sources of surveillance capitalism's crucial surplus.— Shoshana Zuboff
The full breakdown — the context, the shift, and a question to sit with — opens in the Insights app.
The thinker
Scholar of Surveillance Capitalism
Shoshana Zuboff is a Harvard professor emerita and author of The Age of Surveillance Capitalism, which reshaped how we think about tech companies and human experience.
Based on Shoshana Zuboff on Surveillance Capitalism | VPRO Documentary, summarised and reframed by Insights.
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