INSIGHTS
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Psychological

How to Elevate Your Decisions

We like to think we’re rational, but *90% of our choices* are ruled by automatic thinking, says Kahneman. *We don’t choose our decisions*—they choose us, led by deep-seated biases we rarely notice. To truly make a decision, Kahneman suggests recognizing when your mind’s on autopilot. It’s the first step to making smarter choices that actually feel like your own.

Nothing in life is as important as you think it is while you are thinking about it.— Daniel Kahneman
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The thinker
Nobel Laureate in Behavioral Economics

Daniel Kahneman (1934–2024) was an Israeli-American psychologist who won the Nobel Prize in Economics for his work on judgment and decision-making under uncertainty.

Based on Daniel Kahneman: Thinking Fast and Slow, Deep Learning, and AI, summarised and reframed by Insights.

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