Psychological
How to Elevate Your Decisions
We like to think we’re rational, but *90% of our choices* are ruled by automatic thinking, says Kahneman. *We don’t choose our decisions*—they choose us, led by deep-seated biases we rarely notice. To truly make a decision, Kahneman suggests recognizing when your mind’s on autopilot. It’s the first step to making smarter choices that actually feel like your own.
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The thinker
Nobel Laureate in Behavioral Economics
Daniel Kahneman (1934–2024) was an Israeli-American psychologist who won the Nobel Prize in Economics for his work on judgment and decision-making under uncertainty.
Based on Daniel Kahneman: Thinking Fast and Slow, Deep Learning, and AI, summarised and reframed by Insights.
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