Thinker
Gad Saad
Evolutionary Behavioral Scientist
Gad Saad is a professor of marketing at Concordia University, known for applying evolutionary psychology to consumer behavior. He is the author of *The Parasitic Mind*, where he introduces the concept of 'idea pathogens'—ideologies that undermine reason and common sense.
Ideas from Gad Saad on Insights
- How to Defend Your MindPsychological