Psychological
How to Defend Your Mind
Ever felt your thoughts shift without knowing why? Gad Saad offers a liberating insight: some ideas, which he calls idea pathogens, can cloud our thinking. Recognizing them isn’t defeat—it’s the beginning of intellectual freedom.
Once these mind viruses take hold of one’s neuronal circuitry, the afflicted victim loses the ability to use reason, logic, and science to navigate the world.— Gad Saad
The full breakdown — the context, the shift, and a question to sit with — opens in the Insights app.
The thinker
Evolutionary Behavioral Scientist
Gad Saad is a professor of marketing at Concordia University, known for applying evolutionary psychology to consumer behavior. He is the author of *The Parasitic Mind*, where he introduces the concept of 'idea pathogens'—ideologies that undermine reason and common sense.
Based on The Parasitic Mind: How Infectious Ideas Are Killing Common Sense | Gad Saad, summarised and reframed by Insights.
Read the full idea in InsightsFree on iPhone · Download Insights