Psychological
How to Defend Your Mind
Ever felt your thoughts shift without knowing why? Gad Saad offers a liberating insight: some ideas, which he calls **idea pathogens**, can cloud our thinking. Recognizing them isn’t defeat—it’s the beginning of intellectual freedom.
The full breakdown — the context, the shift, and a question to sit with — opens in the Insights app.
The thinker
Evolutionary Behavioral Scientist
Gad Saad is a professor of marketing at Concordia University, known for applying evolutionary psychology to consumer behavior. He is the author of *The Parasitic Mind*, where he introduces the concept of 'idea pathogens'—ideologies that undermine reason and common sense.
Based on The Parasitic Mind: How Infectious Ideas Are Killing Common Sense | Gad Saad, summarised and reframed by Insights.
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