How Forgetting Became Impossible — And Who Benefits
If an algorithm predicts your next move better than you can, are you still the one making the decision? Big Data isn’t just crunching numbers—it’s reshaping how we think, act, and relate to one another. What started as a way to analyze patterns has turned into a force that anticipates and influences our behavior, often without us even realizing it. The real question isn’t whether we’re *using* Big Data, but whether it’s using us.
Viktor Mayer-Schönberger is a professor at the Oxford Internet Institute, known for his pioneering work on the societal impacts of Big Data. He co-authored 'Big Data: A Revolution That Will Transform How We Live, Work, and Think' and wrote 'Delete: The Virtue of Forgetting in the Digital Age', where he explores how digital memory affects our lives.
Based on Big Data w/ Professor Viktor Mayer-Schönberger, summarised and reframed by Insights.
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