Science
Why Love Hijacks Your Brain
Love hijacks your brain for a reason: to ensure survival. It lights up the same reward centers that respond to addictive substances. This neural chemistry makes you laser-focused and fearless, priming you to bond and secure the future of the species. It’s not romantic—it’s evolutionary genius.
The full breakdown — the context, the shift, and a question to sit with — opens in the Insights app.
The thinker
Biological Anthropologist of Love
Helen Fisher is a biological anthropologist and senior research fellow at the Kinsey Institute, known for her pioneering brain-scan studies on romantic love and attraction.
Based on Helen Fisher: The Brain in Love, summarised and reframed by Insights.
Part of these journeys
Read the full idea in InsightsFree on iPhone · Download Insights